Sara Tendulkar, daughter of cricket maestro Sachin Tendulkar, has taken a stand against the misuse of technology, addressing the unsettling issue of deepfake photos circulating on social media. In a heartfelt Instagram post, she expressed her concern about the distortion of truth and authenticity in the digital realm.
Acknowledging the positives of social media as a platform for sharing experiences, Sara emphasized the disconcerting aspect of technology’s misuse. She disclosed encountering deepfake photos of herself that diverge significantly from reality, highlighting the need to address this concerning trend.
Sara also brought attention to the existence of fake accounts on X (formerly Twitter) that aim to impersonate her, misleading the public. Asserting that she does not have an account on X, Sara called upon the platform to investigate and suspend such deceptive accounts, urging action against those attempting to misuse her identity.
In her plea to X, she underscored the importance of safeguarding the truth in the online space, emphasizing that entertainment should never compromise the veracity of information. She concluded her statement by advocating for communication rooted in trust and reality.
This incident adds Sara Tendulkar to the list of celebrities, including Rashmika Mandanna, Kajol, and Katrina Kaif, who have fallen victim to deepfake technology. Deepfakes, encompassing manipulated videos, images, or audio recordings produced using advanced artificial intelligence techniques, present a growing challenge in the digital age.
Even Prime Minister Narendra Modi has recognized the threat posed by deepfakes, acknowledging their potential to sow chaos in society. He has called upon the media to play a role in educating the public about the risks associated with deepfake technology, emphasizing the need for awareness to combat this evolving menace.
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