Frieha, Nabila and Fifi set to launch first-ever Pakistan fashion museum

08:26 PM | 25 May, 2023
Frieha, Nabila and Fifi set to launch first-ever Pakistan fashion museum
Source: Frieha Altaf/Instagram

Leading Pakistani fashion enthusiasts have joined forces to launch Pakistan's inaugural fashion museum, set to open its doors in Winter/Spring 2023-2024.

The primary objective of this endeavour, as announced on Monday, is to preserve the nation's rich creative heritage while simultaneously projecting it onto the global stage.

The Pakistan Fashion Museum will serve as a repository for the country's extensive collection of archival fashion photography, videos, and editorial magazines. To ensure the museum's success, a distinguished advisory board comprising fashion experts will contribute their invaluable expertise. Spearheading this visionary initiative is Frieha Altaf, a renowned fashion icon and the driving force behind the project.

Scheduled to be unveiled at a UNESCO World Heritage site in Pakistan, the museum will mark a historic milestone for the nation.

The grand launch will be accompanied by a fashion gala and exhibition named the Muse Gala. Frieha Altaf, who boasts over three decades of experience in Pakistan's fashion industry, has conceptualized this two-fold venture.

View this post on Instagram

A post shared by Frieha Altaf (@friehaaltaf)

Altaf expressed her perspective, saying, "Until a few years ago, Pakistan was swiftly ascending the ranks of the most fashionable nations. In my 37 years of working in fashion, I have witnessed tremendous growth. The creation of this museum aims to preserve our heritage."

Speaking to Arab News, she further elaborated, "The Pakistan Fashion Museum is dedicated solely to fashion history, and the structural plans for the museum are already in place. Prominent architects, in consultation with museum design experts, will be responsible for its design."

For this ambitious undertaking, Altaf has partnered with two influential fashion icons, Nabila – an image consultant and stylist – and Fifi Haroon – a fashion editor and broadcast journalist. All three individuals are recipients of the prestigious Lux Style Lifetime Achievement Award in fashion. With her experience spanning over three decades, Haroon emphasized their belief in the talent of Pakistani designers and expressed that the museum would serve as an "ode" to their remarkable work. However, she acknowledged a recent stagnation in fashion creativity, attributing it to the industry's focus on retail and bridal collections.

"Pakistani designers have produced a multitude of original and exciting work over several decades. While the industry has prioritized retail and bridal collections, this emphasis on sales sometimes stifles innovation, excitement, and novelty," stated Haroon. In an effort to encourage uninhibited creativity, the Muse Gala, which accompanies the museum's launch, will provide a platform free from the constraints of commercial pressure.

"The Muse Gala showcases how the designer finds inspiration in celebrity muses and how this collaboration leads to remarkable creative expressions," added Haroon. "This represents the true essence of fashion—an embodiment of style as a philosophy. It embodies the fashion stage and how celebrities and designers can jointly influence it, creating enduring and impactful fashion moments."

Regarding the gala's format, Frieha Altaf, a former model turned PR mogul, announced that an annual exhibit would be held, much like the renowned Met Gala, featuring a different theme each year. Altaf also mentioned plans to add more fashion icons to the museum's collection on an annual basis, envisioning it as a prime tourist destination that would elevate Pakistan's global reputation.


Pakistani rupee sees marginal decline against US Dollar, Euro, Dirham, & Riyal; check forex rates

Pakistani rupee witnessed marginal losses against US dollar, and other currencies in the open market.

Dollar Rate in Pakistan Today

On Wednesday, the dollar was being quoted at 285.6 for selling and 288.65 for buying purposes.

Euro price stands at 312 for buying and 315 for selling. British Pound rate stands at 360 for buying, and 363 for selling.

UAE Dirham AED stands at 78.25 whereas the Saudi Riyal also witnessed fall and new price stands at 76.25.

Today's currency exchange rates in Pakistan - 29 November 2023

Currency Symbol Buying Selling
US Dollar ‎USD 285.6  288.65 
Euro EUR 312  315 
UK Pound Sterling GBP 360  363
U.A.E Dirham AED 78.25  79
Saudi Riyal SAR 76.25 77.25
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 750.11 758.11
Canadian Dollar CAD 209 211
China Yuan CNY 39.58 39.98
Danish Krone DKK 41.38 41.78
Hong Kong Dollar HKD 36.24 36.59
Indian Rupee INR 3.39 3.5
Japanese Yen JPY 1.55 1.63
Kuwaiti Dinar KWD 914.36 923.36
Malaysian Ringgit MYR 60.38 60.98
New Zealand Dollar NZD 173.44 175.44
Norwegians Krone NOK 26.25 26.55
Omani Riyal OMR 741.26 749.26
Qatari Riyal ‎QAR 77.63 78.33
Singapore Dollar SGD 211 213
Swedish Korona SEK 26.93 27.23
Swiss Franc CHF 320.1 322.6
Thai Bhat THB 8.01 8.16

Gold rates see big increase in Pakistan; Check today gold price here

KARACHI – The gold price moved up down in the local market in line with massive increase in international market.

Gold Rates in Pakistan Today - 29 November 2023

On Wednesday, the single tola of 24 Karat gold was available at Rs218,000, and the price for 10-gram gold saw an increase of Rs943 to reach Rs186,900.

Meanwhile, the 22 Karat Gold price stands at Rs199,830, 21 karat rate for each tola is Rs190,750 and 18k gold rate hoveres around Rs163,500.00.

In international market, the price of precious metal went up by $29 to settle at $2,044 per ounce.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 218,000 PKR 2,610
Karachi PKR 218,000 PKR 2,610
Islamabad PKR 218,000 PKR 2,610
Peshawar PKR 218,000 PKR 2,610
Quetta PKR 218,000 PKR 2,610
Sialkot PKR 218,000 PKR 2,610
Attock PKR 218,000 PKR 2,610
Gujranwala PKR 218,000 PKR 2,610
Jehlum PKR 218,000 PKR 2,610
Multan PKR 218,000 PKR 2,610
Bahawalpur PKR 218,000 PKR 2,610
Gujrat PKR 218,000 PKR 2,610
Nawabshah PKR 218,000 PKR 2,610
Chakwal PKR 218,000 PKR 2,610
Hyderabad PKR 218,000 PKR 2,610
Nowshehra PKR 218,000 PKR 2,610
Sargodha PKR 218,000 PKR 2,610
Faisalabad PKR 218,000 PKR 2,610
Mirpur PKR 218,000 PKR 2,610


Follow us on Facebook

Follow us on Twitter

Sign up for Newsletter