HSY dedicates latest collection to his late mother, women of courage

Noor Fatima 11:54 PM | 27 Feb, 2023
HSY dedicates latest collection to his late mother, women of courage
Source: HSY (Instagram)

Pakistani fashion industry's king, Hassan Sheheryar Yasin, aka HSY, is back to take the crown of the best designer in town with his latest collection.

HSY's latest collection is dedicated to courageous women who inspire and celebrate femininity. The 46-year-old designer announced the release of his latest collection which is only shy of a few weeks. Though HSY is unofficially hailed as the king of couture in Pakistan, his new collection doesn't focus on his mastery but on the women around him.

Dubbed as a tribute to his mother, Rehana, and other courageous women like her, HSY made an announcement himself where he emphasized that every woman has the right to look beautiful and he wishes to make the dream come true. In order to cater to every courageous woman, HSY will be presenting an “affordable” festive collection that will surely light up the ladies' mood.

The collection will hit the stores on March 8 on International Women’s Day.

In an Instagram video, the haute couture designer was surrounded by lush red roses before he made an impactful statement. 

“Love. Power. Patience. Courage. Beauty. These are a few words that describe my mother Rehana and a lot of courageous women like her,” he began.

“Keeping these lovely sentiments in mind, I have chosen four women for my upcoming collection’s campaign who have influenced us all with not just their artistry but also their bravery and individuality,” HSY added.

Catering to women from all walks and fashions of life, HSY highlighted that the collection will be affordable by many in current times when inflation is on the rise “because looking beautiful is every woman’s right”.

“My collection has been named Rehana and it will be launched on Women’s Day. [It] will be exclusively available to shop at and only,” HSY concluded.

View this post on Instagram

A post shared by HSY (@theworldofhsy)

HSY will be working alongside Pakistan’s largest fashion discovery platform, Laam Official, to bring an elegant and affordable collection for women to exude strength and courage. 

Noor Fatima

The writer is a staff member.


USD to PKR: Pakistani rupee remains stable against dollar amid ongoing talks with IMF

KARACHI – Pakistani rupee, which is facing blows in the open market, remained stable against the US dollar, in the inter-bank market on Wednesday.

The local currency moved slightly upward during the opening hours of trading in the inter-bank market. Before noon, PKR was hovering around 285.22, with a slight increase of Rs0.13.

As the situation remained under control in the interbank market, the rupee hits a fresh record low in the open market and was selling at 315 per dollar.

In a recent development, the IMF mission chief shared positive news, confirming that talks are underway with Pakistani authorities. The resumption of the IMF programme remains important for the crisis-hit country.

Today's gold rates in Pakistan – May 31 2023

KARACHI - The price of a single tola of 24-karat gold in Pakistan is Rs 232,300 on Wednesday.The price of 10 grams of 24k gold was recorded at Rs199,160.   

Likewise, 10 grams of 22k gold were being traded for Rs163,624 while a single tola of 22-karat gold was being sold at Rs 190,880.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 232,300 PKR 2,485
Karachi PKR 232,300 PKR 2,485
Islamabad PKR 232,300 PKR 2,485
Peshawar PKR 232,300 PKR 2,485
Quetta PKR 232,300 PKR 2,485
Sialkot PKR 232,300 PKR 2,485
Attock PKR 232,300 PKR 2,485
Gujranwala PKR 232,300 PKR 2,485
Jehlum PKR 232,300 PKR 2,485
Multan PKR 232,300 PKR 2,485
Bahawalpur PKR 232,300 PKR 2,485
Gujrat PKR 232,300 PKR 2,485
Nawabshah PKR 232,300 PKR 2,485
Chakwal PKR 232,300 PKR 2,485
Hyderabad PKR 232,300 PKR 2,485
Nowshehra PKR 232,300 PKR 2,485
Sargodha PKR 232,300 PKR 2,485
Faisalabad PKR 232,300 PKR 2,485
Mirpur PKR 232,300 PKR 2,485


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