With an aim to promote photography culture, Roshan Rahain in collaboration with Canon Pakistan and other festival partners hosted a videography competition titled Youth Film Festival in Lahore.
The Youth Film Festival was launched earlier in May through print, radio and popular social media channels. Free film-making workshops were also conducted for young people at Ali Institute of Education.
Roshan Rahain strongly believes that Pakistan’s youth has great potential, and would like to provide them with a platform using films to improve their confidence and cultivate their social skills. The organization reached out to local universities and spoke directly to students about the project. The festival also comprises of renowned filmmakers and documentarians. The judges include Mr. Nisar Malik, Mr. Hasan Zaidi, Mr. Nasir Khan and Mr. Yasir Nisar.
Each festival partner shared the passion for supporting the youth and help them to reach millions through this platform. Leisure Club, Canon, McDonald’s and Bank Alfalah all understand the value of investing in the youth and giving back to the community.
Youth Film Festival received a tremendous response, not only from Lahore but from Karachi and Multan as well. More than 125 films were received. The panel of judges selected some of the best from the submissions. The shortlisted films were also screened at the festival. The winner of the festival received professional series Canon DSLR cameras. Mr. Sarshar Ali, Country Head Canon Pakistan, distributed the cameras.
Displaying CEO Roshan Rahain, Shaigan Azhar speaking to media.
CEO/Director of Roshan Rahain, Shaigan Azhar shared the overall objective of the festival by saying “The idea behind organizing the Youth Film Festival was to provide the youth with a platform where they can engage and share their work with millions of people. Film Making is fast becoming a popular concept amongst young people. Our partners of the festival offered prizes such as paid work contract, professional series cameras and a chance to work on an in-house production. We are thankful to each of our partners for making this project possible.”
Speaking on the occasion, Mr. Sarshar Ali Country Manager, Canon Pakistan said, "Pakistan is gradually becoming one of the prime markets for photo enthusiasts. To set the stage right, Canon is continuously associating with a variety of photography/videography platforms and organizing training sessions for amateurs as well as professional photographers."
