MUMBAI – The shortage of Rooh Afza in the peak of summer and at the beginning of the holy month of Ramzaan has created a flutter on social media. The rose-flavoured drink is synonymous with Iftaar when Muslims break their daylong fast.
Hamdard Labs, the maker of Rooh Afza syrup, says a shortage of some key herbal ingredients led to supply constraints. But speculation is that a rift within the promoter family has halted production of the rose-flavoured drink.
“We are facing supply constraints of certain herbal ingredients. We hope to fix the demand-supply gap within a week,” said Mansoor Ali, chief sales and marketing officer at Hamdard.
“Over the years, Rooh Afza had become synonymous with iftaari.. everyone missing #Roohafza today,” tweeted a consumer. Many similar tweets have gone viral.
It is learnt that Ahmed has filed a case against Majeed, and speculation is that the legal dispute has led to the stalling of production of Rooh Afza, that controls nearly half of the Rs 1,000-crore powdered and syrup drinks market.
“There is a short supply since over four months now due to a family feud. And now the people are missing their favourite beverage in this holy month.
Let’sR go through some of the reactions by the Twitterati to the shortage of Rooh Afza:
https://twitter.com/ashfakmalik/status/1125515236373483520?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1125515236373483520&ref_url=https%3A%2F%2Fwww.samaa.tv%2Fnews%2F2019%2F05%2Findian-muslims-worry-as-rooh-afza-disappears-from-market%2F
https://twitter.com/MdSakibAkhtar1/status/1125292491790438400?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1125292491790438400&ref_url=https%3A%2F%2Fwww.samaa.tv%2Fnews%2F2019%2F05%2Findian-muslims-worry-as-rooh-afza-disappears-from-market%2F
https://twitter.com/ashfakmalik/status/1125515236373483520?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1125515236373483520&ref_url=https%3A%2F%2Fwww.samaa.tv%2Fnews%2F2019%2F05%2Findian-muslims-worry-as-rooh-afza-disappears-from-market%2F
https://twitter.com/DishantVerma15/status/1125995495313117184
https://twitter.com/YRDeshmukh/status/1125957822364225536
https://twitter.com/pagal_panthi/status/1126003616488218624
