PepsiCo Pakistan joined hands with the Charoen Pokphand Pakistan Pvt. Ltd. (CPPK), a company owned by Asian giant Charoen Pokphand Group of Thailand at an elaborate ceremony that was attended by senior leadership teams from both organizations as well as media representatives. Mr. Mohammad Khosa, director key accounts and capability, PepsiCo Pakistan and Mr. Somchai Tosomsakul, vice president food business CPPK, signed an exclusive agreement for the supply of carbonated and non-carbonated beverages to CP Five Star outlets in Pakistan.
“We are pleased to partner with PepsiCo for our CP Five Star Brand and explore great business together. With a vision to be Kitchen of Pakistan, we share the aim to serve great quality products to Pakistani consumers with high accessibility and in that process CP is offering great opportunities to the people of Pakistan to grow with us by providing sustainable franchise model of CP Five Star Brand” said Mr. Somchai Tosomsakul, Vice President Food Business of CPPK.
“PepsiCo is excited to be partnering with the Charoen Pokphand Pakistan,” quoted Mr. Khosa. According to him, “At PepsiCo, we are always striving to offer refreshing beverages to consumers of all ages. With this partnership, I am confident that we will be able to reach even more consumers who are looking to us for high-quality beverage options.”
About PepsiCo Pakistan (Pepsi-Cola International Pvt. Ltd. – “PCI”)
PCI was one of the first multinational companies to set up operations in Pakistan. Since commencing its beverage business in the country in 1967, it has grown to be one of the largest consumer goods producers in Pakistan and a market leader in refreshment beverages and snacks. The PCI System including its bottling partners and snacks portfolio directly employ over 15000 individuals while over a million are also indirectly associated with the business. The latter includes retailers, distributers, suppliers, transporters, and farmers. With an increasing economic footprint, PCI plays an integral part in the economic growth and prosperity of the nation.
PCI’s beverage FOBO (Franchise Owned Business Operations) business operates through its valued bottling partners, which manufacture and sell high quality and leading PepsiCo beverage products such as Pepsi, Mountain Dew, 7 Up, Sting, Mirinda, Slice, and Aquafina. PCI’s snacks COSO (Company Owned Snacks Operations) business, which was launched in Pakistan in 2006, now features globally renowned brands including Lays, Wavy, Cheetos, Kurkure and Quaker, which have established themselves as favorites with the Pakistan market. Pakistan is one of the few markets which have the distinction of exporting locally manufactured snacks to over six countries including Malaysia.
Since 1967, the PCI System has made significant investments in the form of a beverage concentrate plant in Hattar, beverage manufacturing plants nationwide and state-of-the-art snacks manufacturing facility at the Sundar Industrial Estate in Lahore. The Pakistan business ranks in the top ten global markets for PepsiCo.
The Charoen Pokphand Group (CP) is Thailand’s largest private company and is one of the world’s largest conglomerates. C.P. Group’s operations in Thailand and foreign countries