Brite Sab Right Kar Dega: A great balance of brand promise and creativity

LAHORE- In a world where every ad gives you a ‘Oh! I have seen this before’ feeling, Brite recently launched their new TVC and it’s has the perfect ratio of humour, originality and creativity! Building on the concept of ‘Brite Sab Right Kar Dega,’the ad urges its audience to believe that you’d always need something that will fix everything for you and Brite is the solution!

https://youtu.be/B3hqj6wbImY

The storyline of the campaign shows a young man trying to figure out what will remove the tea stain on his crisp white shirt. Combined with upbeat music, catchy dialogues and some laugh-worthy moments, the TVC gives off a positive, cheerful vibe.

Towards the end of the commercial, we spot Ushna Shah, looking super cute in a pastel pink tee. Her smile and a little bit of Brite bring in a sense of comfort and hope for the viewers.

So whether its a ketchup stain on your bed sheet or some chocolate ice-cream smeared on your white dress, there is no need to worry because ultimately ‘Brite Sab Right Kar Dega!’

Kudos to Brite for creating an aesthetically pleasing and relatable advertisement!

 

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