Amidst the recent controversy, Rare Beauty, the makeup brand associated with Selena Gomez, responded to mounting criticism and drew attention to the humanitarian crisis in Gaza. Their official Instagram page issued a heartfelt notice, expressing their deep concern for the dire situation unfolding in the Middle East.
The statement began by acknowledging the devastation seen in the Middle East, with thousands of innocent Palestinian civilians affected by Israeli airstrikes, resulting in casualties and displacement. The brand emphasized the need to protect Palestinian civilians, particularly children, and unequivocally denounced attacks on civilians. They also took a firm stance against anti-Semitism and Islamophobia, urging everyone to support humanitarian organizations providing aid and relief to those in need.
In a proactive move, Rare Beauty announced their commitment to donating to organizations actively involved on the ground, including the International Red Cross/Red Crescent Societies – Magen David Adom and the Palestinian Red Crescent Society. These organizations are working tirelessly to offer urgent care and assistance. Additionally, the brand pledged support to UNICEF to provide essential medical relief and resources to the children of Gaza. The brand, known for its commitment to inclusivity, emphasized its diverse workforce and its understanding of how recent violence has affected many of its employees.
The statement concluded with a call for kindness and compassion, recognizing the global impact of current events on mental health. Rare Beauty encouraged people to seek help if needed, providing resources for those in the United States and internationally. However, many users pointed out what they perceived as a “both-sided” approach in the statement, particularly in the choice to donate to Magen David Adom, which supports the IDF.
She’s donating to Magen David Adom who support the IDF and the killing of Palestinians kids. This is a “both sides” post. Why you donating to MDA that is literally support ting the IDF. supporting both sides is not activism. https://t.co/hViUFWO1Sh
— DUL (@dolchiie) November 6, 2023
Maybe she’s saving her image. But I think doing the right thing is what matters in the end. I hope other companies follow suit.
— MichēI (@michelmikey17) November 6, 2023
Gomez recently addressed the Israel-Palestine conflict, but her response left many fans disappointed. While she did condemn the violence against innocent civilians, she expressed doubts about the impact of her post, even though she boasts one of the largest followings on the internet. This marked her first public statement on the matter, which came several days after initial backlash regarding her neutral stance, as reported by aceshowbiz.com. On November 2, the 31-year-old former Disney star shared on her Story, “I’m taking a break and deleting my Instagram. I’m done.” She reiterated her neutral position in the ongoing Middle East conflict by stating, “I do not support any of what’s going on.” However, she later deleted this message.
