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SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok

02:20 PM | 9 Nov, 2020
SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok
SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok
SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok
SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok
SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok
SIBF 2020 workshop coaches’ brands best possible ways to market on Tiktok

SHARJAH – Social media expert Reed Khulusi emphasises the addictive stage and large community importance that can enhance marketing at a Sharjah International Book Fair 2020 web-based media workshop.

With TikTok becoming one of the most downloaded apps in the world, marketers across fields are well on their way into exploring the potential of the platform for their brands. With more than 800 million active users of this platform globally, TikTok is certainly the new frontier for marketers to conquer.

This was the focus of a social media session titled ‘TikTok Marketing’ held on the ‘Sharjah Reads’ virtual platform as part of the ongoing Sharjah International Book Fair 2020. Led by content creator and social media expert Reed Khulusi, the session shed light on marketing techniques specially geared for TikTok.

Trend-based

Khulusi revealed that the TikTok audience, consisting primarily of Generation Z users, was very clued in and trend-based. So, the content should consider trending news. “It is very easy to get caught on the wrong foot on TikTok,” she said. “The storytelling has to be relevant or be trend-based. Otherwise, it will just leave your audience cold.”

Collaborate with influencers

The expert recommended creator collaboration, using macro or micro-influencers. “However, make sure they are aligned with the brand message,” she advised. “It will only work if the influencer is the sort of person who would typically use the product or service.”

Shoot in vertical format

Her third piece of advice was to use the vertical product shoot format. “TikTok follows a mobile-first approach, so make sure your content is oriented to the vertical format and not horizontal, as most content is shot.”

Hashtag challenges

Creating hashtag challenges, which are an essential feature of the TikTok community, can help you gain traction on the platform, said Khulusi. “TikTok’s users love taking up a challenge and making and uploading videos accordingly. Brands can leverage this to their benefit.”

The emphasis on TikTok is on user-generated content: “It is less like advertising and depends more on user-generated content to support the brand in some way,” concluded Khulusi.

Organised by Sharjah Book Authority (SBA), SIBF 2020 concludes on November 14. Register for upcoming discussions at sharjahreads.com

Daily Pakistan Global Web Desk

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PKR exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 21 Feb 2024

Pakistani currency remains stable against US dollar and other currencies in the open market on February 21, 2024 (Wednesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.6 for buying and 282.4 for selling.

Euro comes down to 300 for buying and 303 for selling while British Pound rate stands at 350.5 for buying, and 354 for selling.

UAE Dirham AED hovers at 76.15 whereas the Saudi Riyal saw slight increase, with new rates at 74.35.

Today’s currency exchange rates in Pakistan - 21 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.6 282.4
Euro EUR 300 303
UK Pound Sterling GBP 350.5 354
U.A.E Dirham AED 76.15 76.9
Saudi Riyal SAR 74.35 75.1
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.32 751.32
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 902.41 911.41
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.96 733.96
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 316.9 319.4
Thai Bhat THB 7.93 8.08

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