Nasir Shah Wani shares the success story of Urdu Live and Pakistan E Group

06:31 PM | 10 Jul, 2021
Nasir Shah Wani shares the success story of Urdu Live and Pakistan E Group

People like to hear and read inspirational stories. The ones which entice others to walk in the same footsteps of others. Yes! It is so that they can also live dream lifestyles, go places, and make their name in the industry they belong. Such people are more of the doers and not whiners. The result, therefore, is always the same – success. 

But what is success to such people? 

According to surveys, research, and studies success is all about knowing the direction, having a clear vision as to where to go, how to achieve the target or milestone, and most importantly how to combat challenges. 

Nasir Shah Wani is considered the most influential online personality. It is not only about how he harbored his dreams but also about the moments of struggling, coming out as a source of enlightenment for many, and excelling in digital marketing. 

After meeting him recently to conduct this interview, we learned secret weapons through which he progressed. Even though he was born in one of the small villages of Pakistan, with zilch finances in hand, and massive challenges on the way. Wani made his way to the peak of the mountain called “success”. 

Questions asked in the interview along with the answers in Wani’s words are mentioned below. 

We know you had nothing at the time of starting out as a digital marketer. How did you manage and what made you achieve all that you have today?

Wani took a deep sigh, put a smile on his face, and said, “I had nothing but there was always a thing called “passion” and “right direction” in my head. At a very tender age, I decided not to opt for a corporate job. It was because I knew what it does to you.”

He then continued by saying, “choosing the direction which made me more satisfied and less worried was the sign that I am on the right path. Once I set myself free and told the parents about my intentions, like many parents would have done to their kids, mine too was pretty furious. But after hearing me out they were on my side and I embarked on the journey towards success.”

Then he frowned and said, “the journey from dropping out to starting a job in the digital marketing industry had several issues. I used to work in the office and at home, there wasn’t a computer to practice. That called for going to the office early and coming late so that I could practice and practice more. All that I own today is because of right aptitude, passion, and drive to make every bit of experience beneficial for my future.” 

What are your accomplishments as an entrepreneur and a digital marketer? How do you help the youth of Pakistan?  

People get what they want if they are determined and passionate. Some take more time and others take lesser than expected. However, the main agenda remains the same – to hit the milestone or goal. Aim on the other hand plays a major role to rule out what to do and what to ignore. Results are therefore augmented through struggles. 

Wani replied to the question by saying, “I own Pakistan E Group, work as a chief editor in a daily newspaper called “Talib”, and have a news-related website “Urdu Live”. Pakistan E Group is made after visioning the current state of Pakistani youth. It is a platform where I facilitate youngsters in the dynamic industry of digital marketing. They are trained and hired as an internee. Later, after completing an internship program successfully, they are offered proper jobs. Also, they are guided to start their own business. That way these youngsters are honed towards the better living, at times the lives they only saw in dreams.”

Wani then took a brief pause and continued, “However, Urdu Live is a website for all those who want to get the latest international and national news. There are many categories like sports, e-paper, and trade. A live TV is also added to run advertisements and similar paid features.”

How are you managing all your endeavors? Is there any message for the youth?

“Today when there is everything I wanted, there is something that still keeps me on my toes – passion. I till date sleep like a king but wake up all thirsty. Not in literal form but full of passion. To achieve something new, something that excites me to live for. My only message for Pakistani youth is to keep your vision clear, stay loyal to the dreams, and remain determined about the aims and goals.”

Towards the end of the interview, he said, “remember it is easy to run after people and be like them but it is very difficult to be the lone wolf. Someone who stays highlighted and unique in the crowd is the one who has done enough struggles, kept awake for hours to fulfill the needful.” 

He can be reached at @nasirswani


Rupee remains stable against US dollar, Euro, Pound, Dirham and Riyal; check forex rates

Pakistani rupee remained stable against US dollar in the open bank market on Friday.

Dollar Rate in Pakistan Today

On Friday, the US dollar was being quoted at 285.3 for buying and 288.15 for selling.

Euro moves down to 311 for buying and 314 for selling. British Pound rate stands at 358.5 for buying, and 361.5 for selling.

UAE Dirham AED stands at 78 whereas the Saudi Riyal rate stands at 76.20.

Today's currency exchange rates in Pakistan – 1 December 2023

Currency Symbol Buying Selling
US Dollar ‎USD 285.3 288.15
Euro EUR 311 314
UK Pound Sterling GBP 358.5 361.5
U.A.E Dirham AED 78 78.7
Saudi Riyal SAR 76.2 77
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 759.67 767.67
Canadian Dollar CAD 209 211
China Yuan CNY 39.59 39.98
Danish Krone DKK 41.38 41.78
Hong Kong Dollar HKD 36.63 36.98
Indian Rupee INR 3.39 3.5
Japanese Yen JPY 1.49 1.56
Kuwaiti Dinar KWD 926.7 935.7
Malaysian Ringgit MYR 60.38 60.98
New Zealand Dollar NZD 173.44 175.44
Norwegians Krone NOK 26.25 26.55
Omani Riyal OMR 741.26 749.26
Qatari Riyal ‎QAR 77.63 78.33
Singapore Dollar SGD 211 213
Swedish Korona SEK 26.93 27.23
Swiss Franc CHF 325.9 328.4
Thai Bhat THB 8.23 8.38

Gold rates drop in Pakistan; Check today’s gold rates 1 December 2023

KARACHI – The gold price continues to climb up in the local market in line of upward trend in international market.

Gold Rates in Pakistan Today - 1 December 2023

On Thursday, the single tola of 24 Karat gold was available at Rs217,400, and the price for 10-gram gold reached Rs186,390.

Meanwhile, the 22 Karat Gold price stands at Rs199,282, 21 karat rate for each tola is Rs190,225 and 18k gold rate hovers around Rs163,050.

In international market, the price of precious metal hovers around $2,045 per ounce.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 217,400 PKR 2,696
Karachi PKR 217,400 PKR 2,696
Islamabad PKR 217,400 PKR 2,696
Peshawar PKR 217,400 PKR 2,696
Quetta PKR 217,400 PKR 2,696
Sialkot PKR 217,400 PKR 2,696
Attock PKR 217,400 PKR 2,696
Gujranwala PKR 217,400 PKR 2,696
Jehlum PKR 217,400 PKR 2,696
Multan PKR 217,400 PKR 2,696
Bahawalpur PKR 217,400 PKR 2,696
Gujrat PKR 217,400 PKR 2,696
Nawabshah PKR 217,400 PKR 2,696
Chakwal PKR 217,400 PKR 2,696
Hyderabad PKR 217,400 PKR 2,696
Nowshehra PKR 217,400 PKR 2,696
Sargodha PKR 217,400 PKR 2,696
Faisalabad PKR 217,400 PKR 2,696
Mirpur PKR 217,400 PKR 2,696


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