LAHORE- Being dusky has always been a big no no in the sub-continent. There are millions of stories of people, who are conditioned to believe that their skin complexion is too “dark” to be “lovely.”
Using skin-whitening creams is considered a norm among women in Pakistan and that’s exactly what’s wrong about our racist culture. Colorism is a disease and fairness cream brands have a huge part to play in spreading it.
While the “gora craze” plagues our society in general, celebs should know better than to endorse fairness creams. Instead of promoting the toxicity propagated by them for years, celebs should use their influence to wipe out this racist narrative.
After Ayeza Khan and Areeqa Haq, famous TikToker Zulqarnain Sikander has come under fire for appearing in a fairness cream advertisement.
The obsession with fairness is widespread across South Asia, an unfavorable remnant of our colonial past. Every third commercial on tv provokes the desi viewer to feel more uncomfortable in his or her skin tone.
People are calling out the 22-year-old star for supporting tone deaf campaigns that silently breed low self-esteem in large batches.
Stay tuned for more updates!
Pakistani rupee remained stable against US dollar, and other currencies in the open market amid strong economic cues.
On Sunday, the US dollar was being quoted at 285.15 for buying and 287.95 for selling.
Euro moves down to 309.9 for buying and 310.5 for selling. British Pound rate stands at 359.4 for buying, and 360.05 for selling.
UAE Dirham AED also moved down to 77.45 whereas the Saudi Riyal drops to 75.82.
|UK Pound Sterling||GBP||359.4||360.05|
|Hong Kong Dollar||HKD||36.38||36.48|
|New Zealand Dollar||NZD||173.44||175.44|
The price of gold increased by thousands of rupees due to an upward trend in the international market.
On Sunday, the price of a single tola of 24-karat gold stands at Rs219,800 and 10 grams of 24k gold costs Rs188,450.
Meanwhile, single tola of 22 Karat gold costs Rs201,482, 21 karat rate costs Rs192,325 and 18k gold rate is Rs164,850.
Globally, gold prices hover at around $2072, gaining $32 on Sunday.
|Lahore||PKR 219,800||PKR 2,730|
|Karachi||PKR 219,800||PKR 2,730|
|Islamabad||PKR 219,800||PKR 2,730|
|Peshawar||PKR 219,800||PKR 2,730|
|Quetta||PKR 219,800||PKR 2,730|
|Sialkot||PKR 219,800||PKR 2,730|
|Attock||PKR 219,800||PKR 2,730|
|Gujranwala||PKR 219,800||PKR 2,730|
|Jehlum||PKR 219,800||PKR 2,730|
|Multan||PKR 219,800||PKR 2,730|
|Bahawalpur||PKR 219,800||PKR 2,730|
|Gujrat||PKR 219,800||PKR 2,730|
|Nawabshah||PKR 219,800||PKR 2,730|
|Chakwal||PKR 219,800||PKR 2,730|
|Hyderabad||PKR 219,800||PKR 2,730|
|Nowshehra||PKR 219,800||PKR 2,730|
|Sargodha||PKR 219,800||PKR 2,730|
|Faisalabad||PKR 219,800||PKR 2,730|
|Mirpur||PKR 219,800||PKR 2,730|