Gillette's new ad encourages users to end 'toxic masculinity' but receives backlash

01:13 PM | 15 Jan, 2019
Gillette's new ad encourages users to end 'toxic masculinity' but receives backlash
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LAHORE - Gillette, the shaving brand, is no new name for men. Men all over the world are loyal to their products. The latest is that the brand has taken it's tagline "The best a man can get" to another level.

Gillette's new ad urges men to hold each other to a higher standard and to step up when they see fellow men acting inappropriately towards women. The video has received intense criticism on social media with many men calling for a boycott of the brand.

The ad puts a responsibility on men to end bullying and sexism.

The commercial highlights all the different ways the mistreatment of women has been normalized over the years and what men can do to change social norms.

It also stresses that the excuse 'boys will be boys' will no longer be accepted in the wake of the #MeToo movement.

The ad truly brings out emotions in us that makes us think "AWW it could have been this way we wish"!

Well, the video has not gone down with some users who want to boycott the brand now.

Even a woman objected to the theme of the ad.

Users are feeling hurt and emotional over their favourite brand focusing on contributing their two cents in the betterment of society. They feel they are being put down by the brand but that is clearly not the case.