#KhwaabonKoAurZindagiDo: Live your dreams with Adamjee Life insurance

07:09 PM | 26 Dec, 2019
#KhwaabonKoAurZindagiDo: Live your dreams with Adamjee Life insurance

KARACHI – A new campaign by Adamjee Life Assurance Co., one of Pakistan’s leading insurance companies, invites people to save today for their loved ones so that they can build and live their dreams tomorrow.

The idea behind #KhwaabonKoAurZindagiDo is to enable everyone, even the poorest of this society, to fund their children’s future in an easiest manner.

In a TV ad, a young woman is seen enjoying the comfort of her dream house with her husband when she recalls the ardous journey of life she had with her father. The day she was born, nobody was happy but her father, who welcomes ‘Allah’s blessing’ with a smile. A daughter is as good as a son, if not better.

In next scenes, we see the labourer ranking up to become a small contractor while the girl passes the college but find her life coming to a full stop due to shortage of fund to get enrolled in a university. As she feels her dreams getting shattered, her father comes in her room as a ‘saviour’ and, to her surprise, hands over the documents of insurance he had for all these years.

Filled with hope and emotions, the ad shows a labourer’s daughter fulfilling her dream of becoming a successful architect, thanks to her father who started the journey to buying insurance at the right time.

In Pakistan, which is still “among the world’s worst performing countries in education,” nearly 22.5 million children are out of school. According to Human Rights Watch, thirty-two percent of primary school age girls are out of school in Pakistan, compared to 21 percent of boys.

This is why Adamjee Life, through its CSR initiative, “Nigehbaan”, is also raising awareness regarding illiteracy and support education at all levels.

Just this month, its first smart branch was launched in Emporium Mall, Lahore, where customers can avail hassle free services, enjoy convenience, access any policy information, make service requests and avail any assurance service under one roof.

Make a wise move (of saving something for future) when you go shopping next time!

Adamjee Life is backed by Nishat Group, which is one of the leading and most diversified business groups in South East Asia with fixed/current assets of over Rs. 500 billion (US$ 5 billion), it ranks as the top business house of Pakistan.

Daily Pakistan Global Web Desk


Pakistani rupee exchange rate against US dollar, Euro, Pound and Riyal - 22 February 2024

Pakistani rupee remains stable against US dollar and other currencies in the open market on February 22, 2024 (Thursday)

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.6 for buying and 282.4 for selling.

Euro comes down to 300.2 for buying and 303.2 for selling while British Pound rate stands at 350.6 for buying, and 354.1 for selling.

UAE Dirham AED hovers at 76.2 whereas the Saudi Riyal saw slight increase, with new rates at 74.45.

Today’s currency exchange rates in Pakistan - 22 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.6 282.4
Euro EUR 300.2 303.2
UK Pound Sterling GBP 350.6 354.1
U.A.E Dirham AED 76.2 76.95
Saudi Riyal SAR 74.45 75.2
Australian Dollar AUD 181.15 183.15
Bahrain Dinar BHD 743.32 751.32
Canadian Dollar CAD 207.15 209.15
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 902.41 911.41
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.96 733.96
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207.1 209.1
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 316.9 319.4
Thai Bhat THB 7.93 8.08


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