KARACHI – A new campaign by Adamjee Life Assurance Co., one of Pakistan’s leading insurance companies, invites people to save today for their loved ones so that they can build and live their dreams tomorrow.
The idea behind #KhwaabonKoAurZindagiDo is to enable everyone, even the poorest of this society, to fund their children’s future in an easiest manner.
In a TV ad, a young woman is seen enjoying the comfort of her dream house with her husband when she recalls the ardous journey of life she had with her father. The day she was born, nobody was happy but her father, who welcomes ‘Allah’s blessing’ with a smile. A daughter is as good as a son, if not better.
In next scenes, we see the labourer ranking up to become a small contractor while the girl passes the college but find her life coming to a full stop due to shortage of fund to get enrolled in a university. As she feels her dreams getting shattered, her father comes in her room as a ‘saviour’ and, to her surprise, hands over the documents of insurance he had for all these years.
Filled with hope and emotions, the ad shows a labourer’s daughter fulfilling her dream of becoming a successful architect, thanks to her father who started the journey to buying insurance at the right time.
In Pakistan, which is still “among the world’s worst performing countries in education,” nearly 22.5 million children are out of school. According to Human Rights Watch, thirty-two percent of primary school age girls are out of school in Pakistan, compared to 21 percent of boys.
This is why Adamjee Life, through its CSR initiative, “Nigehbaan”, is also raising awareness regarding illiteracy and support education at all levels.
Education is our basic necessity and Adamjee Life took an initiative to make sure every child gets it. We pledge to educate more children and be their Nigehbaan.#AdamjeeLife #Nigehbaan #EducationForAll #Education #SupportingChildren pic.twitter.com/dcBabC38Yl
— Adamjee Life Assurance (@Adamjee_Life) December 26, 2019
Just this month, its first smart branch was launched in Emporium Mall, Lahore, where customers can avail hassle free services, enjoy convenience, access any policy information, make service requests and avail any assurance service under one roof.
Make a wise move (of saving something for future) when you go shopping next time!
Adamjee Life is backed by Nishat Group, which is one of the leading and most diversified business groups in South East Asia with fixed/current assets of over Rs. 500 billion (US$ 5 billion), it ranks as the top business house of Pakistan.
