Bollywood celebrities try to break taboos by taking part in Pad Man Challenge!

01:29 PM | 4 Feb, 2018
Bollywood celebrities try to break taboos by taking part in Pad Man Challenge!
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After international internet viral sensations such as the Mannequin Challenge and The Ice Bucket challenge comes another challenge set by the stars of upcoming Bollywood movie, Pad Man. It all started when as a promotional strategy for their movie, Akshay Kumar, Sonam Kapoor and Radikha Apte challenged their friends to upload a picture of themselves holding a sanitary pad.

The social challenge began when the original inspiration for the entire film, A Muruganantham-the real Pad Man uploaded this picture on Twitter with the caption, " Yes that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #StandByHer Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I am Challenging @akshaykumar @mrsfunnybones @sonamakapoor @radhika_apte"

Needless to say, this started a chain of Bollywood celebrities challenging each other and posting their pictures to support this cause;

Deepika Padukone even posted a boomerang of herself;

https://www.instagram.com/p/BevhVpCBxdX/?utm_source=ig_embed&utm_campaign=embed_ufi_control

https://twitter.com/aamir_khan/status/959370480418525184

And A Muruganantham sent out a thank you tweet to all the stars that participated!

Although it can be said that this is just another marketing gimmick, but it also speaks volumes for the amount of awareness and positive reception the taboo topic of periods will receive not only in India but all over the world.