After international internet viral sensations such as the Mannequin Challenge and The Ice Bucket challenge comes another challenge set by the stars of upcoming Bollywood movie, Pad Man. It all started when as a promotional strategy for their movie, Akshay Kumar, Sonam Kapoor and Radikha Apte challenged their friends to upload a picture of themselves holding a sanitary pad.
The social challenge began when the original inspiration for the entire film, A Muruganantham-the real Pad Man uploaded this picture on Twitter with the caption, “#PadManChallenge Yes that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #StandByHer Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I am Challenging @akshaykumar @mrsfunnybones @sonamakapoor @radhika_apte”
https://twitter.com/murugaofficial/status/959321041163059201
Needless to say, this started a chain of Bollywood celebrities challenging each other and posting their pictures to support this cause;
https://twitter.com/akshaykumar/status/959421120117182466
https://twitter.com/sonamakapoor/status/959642455464402944
Deepika Padukone even posted a boomerang of herself;
https://www.instagram.com/p/BevhVpCBxdX/?utm_source=ig_embed&utm_campaign=embed_ufi_control
https://twitter.com/arjunk26/status/959803795478863872
https://twitter.com/AzmiShabana/status/959612095053447168
https://twitter.com/mrsfunnybones/status/959361621394157568
https://twitter.com/aamir_khan/status/959370480418525184
https://twitter.com/aliaa08/status/959450188439007233
And A Muruganantham sent out a thank you tweet to all the stars that participated!
https://twitter.com/murugaofficial/status/959800511682691076
Although it can be said that this is just another marketing gimmick, but it also speaks volumes for the amount of awareness and positive reception the taboo topic of periods will receive not only in India but all over the world.
