This Labour Day, Cheetay—an E-Commerce logistics company rooted in Lahore—pulled off a spectacular marketing stunt in Islamabad and Rawalpindi. The company recently launched operations in the twin cities and has been going strong with witty and clever campaigns. From hilarious billboards and digital ads to mall activations, Cheetay has left no avenue untouched.
On 1st May, a deal of epic proportions to rule them all was offered in Islamabad and Rawalpindi. The company, in collaboration with Ranchers restaurant, introduced a burger deal for PKR 1 ONLY! Yes, you read that right: a burger only for PKR 1. All the customer had to do was go to the Ranchers branch in either Islamabad or Rawalpindi, download the Cheetay app, place an order and get their PKR 1 burger. The marketing campaign went viral and hundreds of posts were shared on Facebook and Instagram.
At 11 am, the restaurant opened its doors to hundreds of people who came pouring in with their smartphones ready and PKR 1 coins in their hands. The Cheetay team was there the entire time to assist people in the whole order placing process. The deal started at 11 am and went on till midnight. It led to 10,000+ app downloads and orders in just one day.
Cheetay is as innovative in marketing as it is as a company, which is why its customers can expect fun campaigns in the future, too.
