'The world ran out of pink' due to 'Barbie'

09:29 PM | 6 Jun, 2023
'The world ran out of pink' due to 'Barbie'
Source: Barbie Film (Instagram)

Hollywood's upcoming film, Barbie, is making headlines once again. This time, the director made such a shocking revelation that the internet is confused whether to laugh or be worried? Gerwig’s Barbie lives in a pink world, but this world isn't easy to make. Wiping out a paint producing company's entire global supply, the film is spending a hefty amount and putting 100% of the production house's efforts. 

In a recent interview with the American design magazine Architectural Digest, Gerwig, production designer Sarah Greenwood, and set decorator Katie Spencer, revealed details about the construction of the magical world of “Barbieland,” an imaginary world with everything pink.

During the interview, the six-time Oscar nominee production designer revealed how the film caused an international pink paint shortage.

“The world ran out of pink,” she quipped.

Gerwig told Architectural Digest, “Maintaining the ‘kid-ness’ was paramount. I wanted the pinks to be very bright, and everything to be almost too much.”

According to The Hollywood Reporter, the ladies told how The Barbieland design drew inspiration from the Kaufmann House in Palm Springs, Wayne Thiebaud paintings, movie Pee-wee’s Big Adventure, and An American in Paris.

Gerwig said he wanted the pinks to be "very bright," and everything to be "almost too much,” emphasizing her desire to capture the essence of what made her fall in love with Barbie as a child.

The production designer previously told IndieWire that “pink became the film’s thesis,” and that's when the team was set to find the "perfect pink."

“It was epic dealing with the painters, mixing the right colors," the trio detailed.

The director's goal was “to capture what was so ridiculously fun about the Dreamhouses.” 

Greenwood further told Architectural Design that "there ended up being an international shortage of the fluorescent shade of Rosco paint."

Lauren Proud, vice president of global marketing at Rosco, the paint company used by the film, offered his perspective on the matter to Los Angeles Times.

Proud confirmed to the publication that the film “used as much paint as we had.” However, he added that "the film's production coincided with global supply chain issues during COVID-19 and extreme weather in Texas."

“There was this shortage and then we gave them everything we could — I don’t know they can claim credit,” admitting that the production house “did clean us out on paint.”

Barbie features an A-list cast including Margot Robbie, Ryan Gosling, Will Ferrell, Simu Liu, Dua Lipa, Helen Mirren, Issa Rae, America Ferrera, Kate McKinnon, Michael Cera, and Ncuti Gatwa. The highly anticipated film of the year will release in cinemas worldwide on July 21.

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Today's currency exchange rates in Pakistan - Dollar, Euro, Pound, Riyal rates on Sept 29, 2023

KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on September 29, 2023 (Friday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 286.05 289.15
Euro EUR 307 310
UK Pound Sterling GBP 353.3 357
U.A.E Dirham AED 80 80.8
Saudi Riyal SAR 76 76.75
Australian Dollar AUD 189 191
Bahrain Dinar BHD 778.84 786.84
Canadian Dollar CAD 220 222.2
China Yuan CNY 40.24 40.64
Danish Krone DKK 41.83 42.23
Hong Kong Dollar HKD 37.93 38.28
Indian Rupee INR 3.57 3.68
Japanese Yen JPY 1.63 1.71
Kuwaiti Dinar KWD 945.27 954.27
Malaysian Ringgit MYR 62.62 63.22
New Zealand Dollar NZD 174.58 176.58
Norwegians Krone NOK 27.87 28.17
Omani Riyal OMR 762.31 770.31
Qatari Riyal ‎QAR 80.69 81.39
Singapore Dollar SGD 208 210
Swedish Korona SEK 26.62 26.92
Swiss Franc CHF 323.01 325.51
Thai Bhat THB 8.12 8.27

Gold Rate in Pakistan Today – September 29, 2023

Today Gold Rate in Pakistan

KARACHI - The price of a single tola of 24-karat gold in Pakistan is Rs 205,600 on Friday.

The price of 10 grams of 24k gold was recorded at Rs 176,270. Likewise, 10 grams of 22k gold were being traded for Rs168,730 while a single tola of 22-karat gold was being sold at Rs196,807.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

Today Gold Price in Pakistan - 29 September 2023

City Gold Silver
Lahore PKR 205,600 PKR 2,465
Karachi PKR 205,600 PKR 2,465
Islamabad PKR 205,600 PKR 2,465
Peshawar PKR 205,600 PKR 2,465
Quetta PKR 205,600 PKR 2,465
Sialkot PKR 205,600 PKR 2,465
Attock PKR 205,600 PKR 2,465
Gujranwala PKR 205,600 PKR 2,465
Jehlum PKR 205,600 PKR 2,465
Multan PKR 205,600 PKR 2,465
Bahawalpur PKR 205,600 PKR 2,465
Gujrat PKR 205,600 PKR 2,465
Nawabshah PKR 205,600 PKR 2,465
Chakwal PKR 205,600 PKR 2,465
Hyderabad PKR 205,600 PKR 2,465
Nowshehra PKR 205,600 PKR 2,465
Sargodha PKR 205,600 PKR 2,465
Faisalabad PKR 205,600 PKR 2,465
Mirpur PKR 205,600 PKR 2,465


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