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Punjabi music fever is at an all-time high on Spotify in Pakistan

11:34 AM | 20 Sep, 2023
Punjabi music fever is at an all-time high on Spotify in Pakistan

KARACHI - In recent years, Punjabi music has gained unprecedented popularity on Spotify, transforming the music landscape in Pakistan.

The younger generation has been increasingly drawn to Punjabi tracks that incorporate both traditional and modern instruments. This has resulted in a significant surge in the number of releases and listener consumption.

Based on Spotify's data, Punjabi music has experienced a tremendous increase in production and popularity in the year 2023. In comparison to 2021, the number of released Punjabi tracks has more than doubled. This demonstrates the industry's dynamic expansion and innovative progress.

Punjabi pop, with its catchy tunes, has witnessed a remarkable 99% year-on-year increase in listener consumption. Meanwhile, Punjabi Hip Hop has seen an astounding 106% growth in its listenership. This surge in popularity reflects the genre's universal appeal, transcending borders and cultures.
One iconic Punjabi track that continues to reign supreme is "Pasoori" by Ali Sethi and Shae Gill. This enchanting track has captured the hearts of music lovers worldwide and remains one of the most streamed songs globally. 

“Punjabi is catching on to be a worldwide phenomenon, and we're starting to see its effects in Pakistan too. More and more artists are experimenting with Punjabi and the growth in consumption of Punjabi music is going through the roof,” said Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka & Bangladesh. “Spotify is at the forefront when it comes to showcasing and promoting Punjabi music, which is why we're confident that this genre is only going to get bigger. Our Spotify playlist 'Punjabi Sauce' features some of the top Punjabi tracks in Pakistan right now.”

Punjabi music's influence extends far beyond Pakistan's borders, reaching top markets in India, Canada, US and UK. Spotify data has further highlighted that some of the top Punjabi language tracks by Pakistani artists include the evergreen "Pasoori" by Ali Sethi and Shae Gill, "Dil Diyan Gallan" by the effervescent Atif Aslam, "Baari" by Bilal Saeed and Momina Mustehsan, "Samjhawan - Lofi Flip" by Jawad Ahmad, "Khuda Aur Mohabbat (Original Score)" by Rahat Fateh Ali Khan and "Tu Jhoom" by Naseebo Lal and Abida Parveen.

As for the musical trends of 2023, the top five tracks in terms of streams include; "Beqadra" by Nehaal Naseem, Spotify’s Fresh Finds artist, “4U" by Maanu, Spotify’s RADAR artist, "Mangan Aiyaan" by Atif Aslam, "Lagda Nahi" by Toshi and Ammy Gill and "Bin Maahi" by the legendary Nusrat Fateh Ali Khan. 
As we continue to witness this incredible surge in popularity, one thing is clear: Punjabi music is here to stay, uniting music enthusiasts across the globe in a harmonious celebration of culture and art.

Daily Pakistan Global Web Desk

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Pakistani rupee rate against US Dollar, Euro, Pound, Riyal - Check 14 April forex rates

Pakistani currency remains unchanged against US dollar and other currencies in open market on April 14, 2024.

US Dollar rate in Pakistan

On Sunday, the US dollar was being quoted at 277.5 for buying and 280.5 for selling.

Euro was quoted at 299.95 for buying and 302.9 for selling while British Pound stands at 349.5 for buying, and 353 for selling.

UAE Dirham AED was at 75.45 and Saudi Riyal's new rates was at 73.30. 

Today’s currency exchange rates in Pakistan - 14 April 2024

Source: Forex Association of Pakistan. (last update 08:00 AM)
Currency Symbol Buying Selling
US Dollar USD 277.5 280.5
Euro EUR 299.95 302.9
UK Pound Sterling GBP 349.5 353
U.A.E Dirham AED 75.45
 
76.2
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 182.7 184.5
Bahrain Dinar BHD 739.38 747.38
Canadian Dollar CAD 204 206.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 40.45 40.85
Hong Kong Dollar HKD 35.57 35.92
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86
 
1.94
Kuwaiti Dinar KWD 903.91 912.91
Malaysian Ringgit MYR 58.92 59.52
New Zealand Dollar NZD 167.63 169.63
Norwegians Krone NOK 25.38 25.68
Omani Riyal OMR 722.1 730.1
Qatari Riyal QAR 76.35 77.05
Singapore Dollar SGD 206 208
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 307.11 309.61
Thai Bhat THB 7.61 7.76

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