Punjabi music fever is at an all-time high on Spotify in Pakistan

11:34 AM | 20 Sep, 2023
Punjabi music fever is at an all-time high on Spotify in Pakistan

KARACHI - In recent years, Punjabi music has gained unprecedented popularity on Spotify, transforming the music landscape in Pakistan.

The younger generation has been increasingly drawn to Punjabi tracks that incorporate both traditional and modern instruments. This has resulted in a significant surge in the number of releases and listener consumption.

Based on Spotify's data, Punjabi music has experienced a tremendous increase in production and popularity in the year 2023. In comparison to 2021, the number of released Punjabi tracks has more than doubled. This demonstrates the industry's dynamic expansion and innovative progress.

Punjabi pop, with its catchy tunes, has witnessed a remarkable 99% year-on-year increase in listener consumption. Meanwhile, Punjabi Hip Hop has seen an astounding 106% growth in its listenership. This surge in popularity reflects the genre's universal appeal, transcending borders and cultures.
One iconic Punjabi track that continues to reign supreme is "Pasoori" by Ali Sethi and Shae Gill. This enchanting track has captured the hearts of music lovers worldwide and remains one of the most streamed songs globally. 

“Punjabi is catching on to be a worldwide phenomenon, and we're starting to see its effects in Pakistan too. More and more artists are experimenting with Punjabi and the growth in consumption of Punjabi music is going through the roof,” said Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka & Bangladesh. “Spotify is at the forefront when it comes to showcasing and promoting Punjabi music, which is why we're confident that this genre is only going to get bigger. Our Spotify playlist 'Punjabi Sauce' features some of the top Punjabi tracks in Pakistan right now.”

Punjabi music's influence extends far beyond Pakistan's borders, reaching top markets in India, Canada, US and UK. Spotify data has further highlighted that some of the top Punjabi language tracks by Pakistani artists include the evergreen "Pasoori" by Ali Sethi and Shae Gill, "Dil Diyan Gallan" by the effervescent Atif Aslam, "Baari" by Bilal Saeed and Momina Mustehsan, "Samjhawan - Lofi Flip" by Jawad Ahmad, "Khuda Aur Mohabbat (Original Score)" by Rahat Fateh Ali Khan and "Tu Jhoom" by Naseebo Lal and Abida Parveen.

As for the musical trends of 2023, the top five tracks in terms of streams include; "Beqadra" by Nehaal Naseem, Spotify’s Fresh Finds artist, “4U" by Maanu, Spotify’s RADAR artist, "Mangan Aiyaan" by Atif Aslam, "Lagda Nahi" by Toshi and Ammy Gill and "Bin Maahi" by the legendary Nusrat Fateh Ali Khan. 
As we continue to witness this incredible surge in popularity, one thing is clear: Punjabi music is here to stay, uniting music enthusiasts across the globe in a harmonious celebration of culture and art.


Pakistani rupee exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 9 Dec 2023

Pakistani rupee remains largely stable against the US dollar, and other currencies in the open market on Saturday.

Dollar Rate in Pakistan Today

On Saturday, the US dollar was being quoted at 283.4 for buying and 285.95 for selling.

Euro comes down to 307 for buying and 310 for selling. British Pound rate remains unchanged at 358.5 for buying, and 362 for selling.

UAE Dirham AED witnessed slight drop and new rate stands at 77.2 whereas the Saudi Riyal remained stable at 76.

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar USD 283.4 285.95
Euro EUR 307 307
UK Pound Sterling GBP 358.5 362
U.A.E Dirham AED 77.2 78
Saudi Riyal SAR 76 76.8
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 755.82 763.82
Canadian Dollar CAD 209 211
China Yuan CNY 39.82 40.22
Danish Krone DKK 41.14 41.54
Hong Kong Dollar HKD 36.37 36.72
Japanese Yen JPY 3.41 3.52
Kuwaiti Dinar KWD 922.14 931.14
Malaysian Ringgit MYR 60.82 61.42
New Zealand Dollar NZD 175.33 177.33
Norwegians Krone NOK 26.12 26.42
Omani Riyal OMR 738.71 746.71
Qatari Riyal QAR 78.07 78.77
Singapore Dollar SGD 211 213
Swedish Korona SEK 27.32 27.62
Swiss Franc CHF 324.5 327
Thai Bhat THB 8.08 8.23

Gold remains under pressure in Pakistan; Check today gold rates here

Gold prices witnessed negative trend in local markets in line with the trend in the international market.

Gold Rates in Pakistan Today - 9 December 2023

On Saturday, the price of a single tola of 24-karat gold stands at Rs217,600, and 10 grams of 24k gold costs Rs186,560.

Single tola of 22 Karat Gold price costs Rs199,465, 21 karat rate per tola costs Rs190, 400 and 18k gold rate is Rs163,200.00 for each tola.

In the global market, gold prices hovers around $2,004 per ounce, after drop of $23.35 on Saturday.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 217,600 PKR 2,530
Karachi PKR 217,600 PKR 2,530
Islamabad PKR 217,600 PKR 2,530
Peshawar PKR 217,600 PKR 2,530
Quetta PKR 217,600 PKR 2,530
Sialkot PKR 217,600 PKR 2,530
Attock PKR 217,600 PKR 2,530
Gujranwala PKR 217,600 PKR 2,530
Jehlum PKR 217,600 PKR 2,530
Multan PKR 217,600 PKR 2,530
Bahawalpur PKR 217,600 PKR 2,530
Gujrat PKR 217,600 PKR 2,530
Nawabshah PKR 217,600 PKR 2,530
Chakwal PKR 217,600 PKR 2,530
Hyderabad PKR 217,600 PKR 2,530
Nowshehra PKR 217,600 PKR 2,530
Sargodha PKR 217,600 PKR 2,530
Faisalabad PKR 217,600 PKR 2,530
Mirpur PKR 217,600 PKR 2,530


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