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Nigeria bans use of white models, voice-over artists on national media

10:51 PM | 2 Sep, 2022
Nigeria bans use of white models, voice-over artists on national media
Source: nigerianfmodels (Instagram)

In a surprising turn of events, Nigeria's Federal Ministry of Information and Culture announced on Friday its Advertising Regulatory Council Of Nigeria (ARCON) would not allow use of foreign models and voice-over artists on the Nigerian media.

Divided into polarizing opinions, netizens were quick to accuse Nigeria of discrimination and labelled the country's new policy as "xenophobic" yet many expressed their approval.

White voice-over artists and white non-Nigerian models have dominated Nigeria's advertising space, taking over commercials and ads.

According to ARCON, the ban, notified on August 22, will come into effect from October 1.

Following the official announcement by the Federal Ministry of Information and Culture, Steve Babaeko, the president of the Association of Advertising Agencies of Nigeria, confirmed the ban in a comment to the The Times.

The writer is a staff member.

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Rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 25 Feb 2024 forex rates

Pakistani rupee remains stable against US dollar in the open market on February 25, 2024 (Sunday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.5 for buying and 282.55 for selling.

Euro currently stands at 302 for buying and 305 for selling while British Pound rate stands at 352.5 for buying, and 356 for selling.

UAE Dirham AED hovers at 76.1 whereas the Saudi Riyal saw slight increase, with new rates at 74.35.

Today’s currency exchange rates in Pakistan - 25 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.5 282.55
Euro EUR 302 305
UK Pound Sterling GBP 352.5 356
U.A.E Dirham AED 76.1 76.8
Saudi Riyal SAR 74.35 75.1
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.88 751.88
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.76 36.11
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 908.79 917.79
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 726.53 734.53
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 317.87 320.37
Thai Bhat THB 7.79 7.94

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